When seeking funding for conservation or security upgrades, traditional grants are not the only option. Creative strategies can deliver funds faster and often with more community engagement while offering a broader demographic an opportunity to support the museum’s goals. Here are some examples of ways you can revamp your fundraising strategies.
Expand “Adopt-an-Artifact” Programs
Build on the classic “Adopt-an-Artifact” model, where individuals symbolically sponsor artifacts, to create broader opportunities for donors. Introduce a modern and digital element to your adopt an artifact programs by offering gamefied and tiered participation. Gamified experiences work by increasing engagement and motivation through the purposeful application of game-like elements, such as challenges, rewards, and interactive storytelling. This approach makes interactions more fun and memorable, attracts new audiences like digital-native youth, and helps patrons connect with content on a deeper, more personal level.
How to Do It
Introduce a role-playing element
- Frame the adoption as a story-driven challenge. For example, “Become a Guardian of History” or “Join the Conservation Guild.”
- Reward adopters with virtual badges and achievement points as they complete program milestones, like renewing their adoption or sharing content on social media.
Create “Artifact Collections”
- Organize artifacts into special collections that donors can adopt to complete. For instance, a “Treasures of the Old West” collection might feature a saddle, a wanted poster, and a sheriff’s badge.
- Offer special rewards, like a limited-edition art print, for those who complete a themed collection.
Fractional Art Co-Ownership via Platforms Like ArtShare
Platforms such as Art Share let patrons invest in fine art by purchasing fractional shares (as little as $50), co-owning artworks displayed in museums, and receiving shareholder perks. This model bridges investment, access, and support for institutions.
How It Works
- Museums select significant works for fractional offering.
- ArtShare splits ownership into SEC-regulated shares.
- Shareholders gain benefits: voting rights in decisions related to your artwork, and economic benefits as shares appreciate in value or if the artwork is sold outright.
- Artists and museums receive funds via initial sales and resale transactions.
- Investors enjoy a connection to the art plus the investment dimension.
Why It Works
- Banking on affordable ownership makes art investment accessible to a wider audience.
- It strengthens ties between patrons, art, and your institution.
It’s a dual-purpose initiative—raising funds while boosting engagement.
Auction Guarantees: A Bold and Efficient Fundraising Tool
Auction houses have not traditionally been a place where museums can anticipate raising funds, however auction guarantees offer an opportunity to work with auction houses to build your collection and raise funds Auction guarantees, or promising to pay a minimum price for art pieces they want to acquire, . If outbid, they receive a percentage of the sale above the guarantee—often boosting both interest and funding. The Toledo Museum of Art earned approximately $500,000 this way in 2024, partly funding conservation and plumbing upgrades.
How It Works
Identify a target artwork at auction.
- Conduct expert review and assessments to determine your guarantee price.
- If the auction price exceeds the guarantee, you receive a share of the surplus.
- Earn revenue even when you’re outbid—flexible funds for maintenance, programming, or security projects.
Why It Works
- Risk-sharing: the museum may not win the piece, but it still benefits financially.
- Funds can be used flexibly, which generates funding for less glamorous but essential needs rarely supported by donor intent.
Merchandise with Style and Story
Move beyond traditional tote bags and magnets. Partner with brands or designers to create exclusive merch such as travel accessories, museum-themed wearables, or art-inspired home goods.
How to Do It
Collaborate with designers or local artists to develop limited-run items tied to your exhibits o r collections.
Market them as collectible, story-rich pieces that support fundraising—e.g., “Help restore our Roman mosaics by purchasing an item from our limited collection of mosaic inspired prints by a local artist”
Offer products online and in onsite shops, highlighting how proceeds support conservation or security.
Why It Works
Turns tangible assets into funds and awareness. Appeals to broader audiences including families, tourists and gift-givers. Each item becomes a conversation starter and ambassador for your institution.
Why Creativity Matters
Creative fundraising transcends simple monetary gain; it’s about weaving compelling stories, cultivating significant connections, and involving communities in impactful initiatives. By offering a variety of participation avenues, museums can attract a wider audience to support their mission and generate essential funds.
