In 2014, the Butler Institute of American Art embarked on a groundbreaking project to protect its vast collection of American Art. The goal was to deploy Art Sentry’s object protection technology and completely protect each item in the museum’s collection. The Art Sentry system uses an advanced protective software barrier to invisibly surround each collection piece via surveillance cameras.
When these protective barriers are breached the system gently notifies the guest via an audible alert that they are too close to a collection piece. After this notification, approximately 92 percent of visitors immediately step back. This averts the intended touch and subsequent damage in addition to the need for guard intervention.
The result was a dramatic improvement in the protection of the collection. Using Art Sentry’s proactive assistance, the security officer could effectively guard 3X more galleries.
Improved Visitor Experience – Fewer Targeting Complaints
In addition to the collection's enhanced protection, visitor experience scores dramatically improved. The unbiased, gentle voice protects the exhibition while preventing visitors from feeling targeted or profiled. The Art Sentry system enables visitors to have an unencumbered experience with the art and the system engages visitors safely without unnecessary security officer interactions.
Dr. Lou Zona, the Executive Director of the Butler Institute of American Art, gave the following summary characterizing the visitor experience improvements after the Art Sentry implementation.
“I often tell the story of the opening of a new exhibition prior to installing the Art Sentry system. We had a former government official in attendance and one of their family members was touching the exhibit. When my security officer politely explained our touching policy, it created a very negative scene accompanied by accusations of targeting.
Now with our system, the great thing is the audible alerts are 100% objective. The alarm is either triggered or it isn’t so there is never a judgment call.”
The visitor experience improvement benefits are shared by other Art Sentry users. A large customer recently hosted a five-month Star Wars exhibition which drew nearly 150,000 guests.
“For the first time, we had zero complaints of guests feeling uncomfortable due to security officers watching or hovering near them. I cannot remember having a major exhibit without almost immediate complaints of security officers targeting specific individuals or groups. It is a major benefit of the system, and our visitor experience scores are much improved as a result”. -Director of Protective Services at the museum
Two Critical Issues Solved by One System
“The system not only provides enhanced protection of our Collection, but it has also shown to improve the scores we receive on our visitor comment cards. The audible alerts are non-judgmental, and people no longer feel they are being unfairly targeted by our security staff. It is surprising that we were able to accomplish both important objectives with one system. It was the wisest expenditure in my three decades here at the Butler.” -Dr. Louis Zona, Executive Director of the Butler Institute of Art
Please contact us for more information on Art Sentry's visitor experience focus or to discuss your specific needs.
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